{
  "icp": {
    "regions": [
      "US",
      "CA",
      "PR"
    ]
  },
  "itha": "0.1",
  "proof": {
    "memberships": [
      {
        "url": "https://www.bbb.org/us/ga/cumming/profile/control-systems/automation-directcom-inc-0443-16000003",
        "name": "Better Business Bureau Accredited Business (A+ rating)"
      }
    ]
  },
  "company": {
    "hq": {
      "city": "Cumming",
      "region": "Georgia",
      "country": "US"
    },
    "url": "https://www.automationdirect.com",
    "name": "AutomationDirect",
    "domain": "automationdirect.com",
    "founded": 1994,
    "same_as": [
      "https://www.linkedin.com/company/automationdirect"
    ],
    "employees": {
      "max": 500,
      "min": 201
    },
    "legal_name": "AutomationDirect.com, Inc.",
    "description": "Direct-to-customer seller of industrial automation components, including PLCs, HMIs, field I/O, drives, sensors, and safety devices, sold under both third-party brands and its own product lines from a Cumming, Georgia facility."
  },
  "offerings": [
    {
      "id": "programmable-control",
      "url": "https://www.automationdirect.com/programmable-controllers",
      "kind": "hardware",
      "name": "Programmable Control",
      "pricing": {
        "unit": "unit",
        "as_of": "2026-09-01",
        "basis": "list",
        "model": "flat",
        "notes": "Lowest starting price among PLC families (CLICK); other families price higher per CPU/I/O configuration.",
        "range": {
          "min": 92
        },
        "currency": "USD"
      },
      "summary": "PLC families including CLICK, CLICK PLUS, BRX, Do-more, Productivity1000/2000/3000, DirectLogic, and LS Electric XGB, from stackable micro to modular rack-based controllers.",
      "channels": [
        "direct"
      ]
    },
    {
      "id": "hmi",
      "url": "https://www.automationdirect.com/adc/overview/catalog/hmi_(human_machine_interface)",
      "kind": "hardware",
      "name": "HMI (Human Machine Interface)",
      "summary": "Operator interface line including C-more and C-more Micro graphical touch panels, Optimate text panels, message displays, and industrial LCD monitors, screens from 3 to 22 inches.",
      "channels": [
        "direct"
      ]
    },
    {
      "id": "field-io",
      "url": "https://www.automationdirect.com/adc/overview/catalog/field_i-z-o",
      "kind": "hardware",
      "name": "Field I/O",
      "summary": "Distributed I/O families including Stride, Terminator, BRX Remote I/O, Productivity Remote I/O, and Protos X, supporting Modbus RTU/TCP and EtherNet/IP, EtherCAT via select modules.",
      "channels": [
        "direct"
      ]
    },
    {
      "id": "drives-soft-starters",
      "url": "https://www.automationdirect.com/adc/shopping/catalog/drives_-a-_soft_starters",
      "kind": "hardware",
      "name": "Drives & Soft Starters",
      "summary": "AC variable frequency drives, DC drives, and AC motor soft starters, including WEG CFW320 general-purpose drives and SSW900 soft starters rated up to 950A at 220-575VAC.",
      "channels": [
        "direct"
      ],
      "extensions": {
        "robotics": {
          "category": "motion_control",
          "spec_version": "0.1"
        }
      }
    },
    {
      "id": "safety",
      "url": "https://www.automationdirect.com/safety",
      "kind": "hardware",
      "name": "Safety",
      "summary": "Machine safety devices including non-contact and interlock safety switches, safety light curtains, safety laser scanners, safety controllers and relays, safety mats, and two-hand controls.",
      "channels": [
        "direct"
      ]
    },
    {
      "id": "sensors-encoders",
      "url": "https://www.automationdirect.com/adc/overview/catalog/sensors_-z-_encoders",
      "kind": "hardware",
      "name": "Sensors & Encoders",
      "summary": "Discrete and analog sensing line including inductive, magnetic, capacitive, photoelectric, and ultrasonic proximity sensors, encoders, temperature and pressure sensors, and load cells.",
      "channels": [
        "direct"
      ],
      "extensions": {
        "robotics": {
          "category": "sensor",
          "ip_rating": "IP67/IP69K",
          "protocols": [
            "io_link",
            "ethernet_ip",
            "ethercat"
          ],
          "spec_version": "0.1"
        }
      }
    }
  ],
  "engagement": {
    "url": "https://www.automationdirect.com/adc/contactus/contactus",
    "email": "info@automationdirect.com",
    "phone": "800-633-0405",
    "methods": [
      "buy_online",
      "consultation"
    ]
  },
  "extensions": {
    "robotics": {
      "roles": [
        "distributor",
        "component_manufacturer"
      ],
      "service_area": [
        "US",
        "CA",
        "PR"
      ],
      "spec_version": "0.1"
    }
  },
  "updated_at": "2026-09-01"
}