{
  "card_url": "https://itha.ai/c/automationdirect.com/card.json",
  "status": "unclaimed",
  "updated_at": "2026-09-01",
  "revision": 1,
  "provenance_url": "https://itha.ai/c/automationdirect.com/provenance.json",
  "card": {
    "icp": {
      "regions": [
        "US",
        "CA",
        "PR"
      ]
    },
    "itha": "0.1",
    "proof": {
      "memberships": [
        {
          "url": "https://www.bbb.org/us/ga/cumming/profile/control-systems/automation-directcom-inc-0443-16000003",
          "name": "Better Business Bureau Accredited Business (A+ rating)"
        }
      ]
    },
    "company": {
      "hq": {
        "city": "Cumming",
        "region": "Georgia",
        "country": "US"
      },
      "url": "https://www.automationdirect.com",
      "name": "AutomationDirect",
      "domain": "automationdirect.com",
      "founded": 1994,
      "same_as": [
        "https://www.linkedin.com/company/automationdirect"
      ],
      "employees": {
        "max": 500,
        "min": 201
      },
      "legal_name": "AutomationDirect.com, Inc.",
      "description": "Direct-to-customer seller of industrial automation components, including PLCs, HMIs, field I/O, drives, sensors, and safety devices, sold under both third-party brands and its own product lines from a Cumming, Georgia facility."
    },
    "offerings": [
      {
        "id": "programmable-control",
        "url": "https://www.automationdirect.com/programmable-controllers",
        "kind": "hardware",
        "name": "Programmable Control",
        "pricing": {
          "unit": "unit",
          "as_of": "2026-09-01",
          "basis": "list",
          "model": "flat",
          "notes": "Lowest starting price among PLC families (CLICK); other families price higher per CPU/I/O configuration.",
          "range": {
            "min": 92
          },
          "currency": "USD"
        },
        "summary": "PLC families including CLICK, CLICK PLUS, BRX, Do-more, Productivity1000/2000/3000, DirectLogic, and LS Electric XGB, from stackable micro to modular rack-based controllers.",
        "channels": [
          "direct"
        ]
      },
      {
        "id": "hmi",
        "url": "https://www.automationdirect.com/adc/overview/catalog/hmi_(human_machine_interface)",
        "kind": "hardware",
        "name": "HMI (Human Machine Interface)",
        "summary": "Operator interface line including C-more and C-more Micro graphical touch panels, Optimate text panels, message displays, and industrial LCD monitors, screens from 3 to 22 inches.",
        "channels": [
          "direct"
        ]
      },
      {
        "id": "field-io",
        "url": "https://www.automationdirect.com/adc/overview/catalog/field_i-z-o",
        "kind": "hardware",
        "name": "Field I/O",
        "summary": "Distributed I/O families including Stride, Terminator, BRX Remote I/O, Productivity Remote I/O, and Protos X, supporting Modbus RTU/TCP and EtherNet/IP, EtherCAT via select modules.",
        "channels": [
          "direct"
        ]
      },
      {
        "id": "drives-soft-starters",
        "url": "https://www.automationdirect.com/adc/shopping/catalog/drives_-a-_soft_starters",
        "kind": "hardware",
        "name": "Drives & Soft Starters",
        "summary": "AC variable frequency drives, DC drives, and AC motor soft starters, including WEG CFW320 general-purpose drives and SSW900 soft starters rated up to 950A at 220-575VAC.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "motion_control",
            "spec_version": "0.1"
          }
        }
      },
      {
        "id": "safety",
        "url": "https://www.automationdirect.com/safety",
        "kind": "hardware",
        "name": "Safety",
        "summary": "Machine safety devices including non-contact and interlock safety switches, safety light curtains, safety laser scanners, safety controllers and relays, safety mats, and two-hand controls.",
        "channels": [
          "direct"
        ]
      },
      {
        "id": "sensors-encoders",
        "url": "https://www.automationdirect.com/adc/overview/catalog/sensors_-z-_encoders",
        "kind": "hardware",
        "name": "Sensors & Encoders",
        "summary": "Discrete and analog sensing line including inductive, magnetic, capacitive, photoelectric, and ultrasonic proximity sensors, encoders, temperature and pressure sensors, and load cells.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "sensor",
            "ip_rating": "IP67/IP69K",
            "protocols": [
              "io_link",
              "ethernet_ip",
              "ethercat"
            ],
            "spec_version": "0.1"
          }
        }
      }
    ],
    "engagement": {
      "url": "https://www.automationdirect.com/adc/contactus/contactus",
      "email": "info@automationdirect.com",
      "phone": "800-633-0405",
      "methods": [
        "buy_online",
        "consultation"
      ]
    },
    "extensions": {
      "robotics": {
        "roles": [
          "distributor",
          "component_manufacturer"
        ],
        "service_area": [
          "US",
          "CA",
          "PR"
        ],
        "spec_version": "0.1"
      }
    },
    "updated_at": "2026-09-01"
  }
}