{
  "card_url": "https://itha.ai/c/lely.com/card.json",
  "status": "unclaimed",
  "updated_at": "2026-08-25",
  "revision": 1,
  "provenance_url": "https://itha.ai/c/lely.com/provenance.json",
  "card": {
    "icp": {
      "regions": [
        "global"
      ],
      "use_cases": [
        "automated milking",
        "automated feeding",
        "automated barn cleaning",
        "farm management software",
        "selective grazing management"
      ],
      "industries": [
        "dairy farming"
      ]
    },
    "itha": "0.1",
    "company": {
      "hq": {
        "city": "Maassluis",
        "country": "NL"
      },
      "url": "https://www.lely.com",
      "name": "Lely",
      "domain": "lely.com",
      "founded": 1948,
      "same_as": [
        "https://www.wikidata.org/wiki/Q628343",
        "https://www.linkedin.com/company/lely-industries-nv"
      ],
      "employees": {
        "max": 2800,
        "min": 2800
      },
      "description": "International family-owned business that develops, designs, and manufactures automated systems and digital solutions for dairy farming, including milking, feeding, manure handling, and farm management."
    },
    "offerings": [
      {
        "id": "astronaut",
        "icp": {
          "use_cases": [
            "automated milking"
          ]
        },
        "url": "https://lelyna.com/us/solutions/milking/astronaut",
        "kind": "hardware",
        "name": "Lely Astronaut",
        "role": "manufacturer",
        "summary": "Automatic milking robot family for dairy farms using a hybrid electric-pneumatic arm and laser/camera teat detection. More than 50,000 units are installed across 40+ countries.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "agricultural_robot",
            "applications": [
              "milking"
            ],
            "spec_version": "0.1",
            "integration_required": "required"
          }
        }
      },
      {
        "id": "vector",
        "icp": {
          "use_cases": [
            "automated feeding"
          ]
        },
        "url": "https://lelyna.com/us/solutions/feeding/vector",
        "kind": "hardware",
        "name": "Lely Vector",
        "role": "manufacturer",
        "summary": "Automated feeding system combining a feed kitchen with a mobile mixing-and-feeding robot that delivers rations to dairy cattle on demand, up to 6-7 times per day, at up to 98% loading accuracy.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "agricultural_robot",
            "applications": [
              "feeding"
            ],
            "spec_version": "0.1",
            "integration_required": "required"
          }
        }
      },
      {
        "id": "discovery-collector",
        "icp": {
          "use_cases": [
            "automated barn cleaning"
          ]
        },
        "url": "https://www.lely.com/solutions/manure/discovery-collector/",
        "kind": "hardware",
        "name": "Lely Discovery Collector",
        "role": "manufacturer",
        "summary": "Autonomous manure-collection robot for closed (non-slatted) dairy barn floors that vacuums manure and navigates via onboard sensors without cables or gutters.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "agricultural_robot",
            "applications": [
              "cleaning"
            ],
            "spec_version": "0.1",
            "integration_required": "required"
          }
        }
      },
      {
        "id": "horizon",
        "icp": {
          "use_cases": [
            "farm management software"
          ]
        },
        "url": "https://www.lely.com/solutions/farm-management-software/horizon/",
        "kind": "software",
        "name": "Lely Horizon",
        "role": "manufacturer",
        "summary": "Farm management software that combines cow data from Lely Astronaut and Vector equipment with selected third-party data into a single app for health, reproduction, milking, and feeding insights.",
        "extensions": {
          "robotics": {
            "category": "software",
            "spec_version": "0.1"
          }
        }
      },
      {
        "id": "grazeway",
        "icp": {
          "use_cases": [
            "selective grazing management"
          ]
        },
        "url": "https://www.lely.com/solutions/barn/grazeway/",
        "kind": "hardware",
        "name": "Lely Grazeway",
        "role": "manufacturer",
        "summary": "Automated selective grazing gate that identifies dairy cows by tag and routes them to pasture, the milking robot, or a specific group according to preset rules.",
        "channels": [
          "direct"
        ],
        "extensions": {
          "robotics": {
            "category": "agricultural_robot",
            "applications": [
              "grazing_management"
            ],
            "spec_version": "0.1"
          }
        }
      }
    ],
    "engagement": {
      "url": "https://www.lely.com/about-lely/contact/",
      "methods": [
        "consultation"
      ]
    },
    "extensions": {
      "robotics": {
        "roles": [
          "robot_manufacturer"
        ],
        "service_area": [
          "global"
        ],
        "spec_version": "0.1"
      }
    },
    "updated_at": "2026-08-25"
  }
}