{
  "icp": {
    "regions": [
      "north_america",
      "europe"
    ],
    "use_cases": [
      "stockout detection",
      "planogram compliance monitoring",
      "promotion and pricing auditing at the shelf"
    ],
    "industries": [
      "CPG manufacturing",
      "retail"
    ]
  },
  "itha": "0.1",
  "proof": {
    "customers": [
      {
        "name": "Johnson & Johnson"
      }
    ]
  },
  "company": {
    "hq": {
      "city": "Austin",
      "region": "Texas",
      "country": "US"
    },
    "url": "https://pensasystems.com/",
    "name": "Pensa Systems",
    "domain": "pensasystems.com",
    "founded": 2016,
    "same_as": [
      "https://www.linkedin.com/company/pensa-systems"
    ],
    "employees": {
      "max": 200,
      "min": 51
    },
    "description": "Provider of an AI-powered computer vision platform for retail shelf planning and in-store execution, delivering shelf intelligence data and software to CPG brands and retailers."
  },
  "offerings": [
    {
      "id": "cpg-brands",
      "icp": {
        "industries": [
          "CPG manufacturing"
        ]
      },
      "url": "https://pensasystems.com/pensa-for-cpg-brands/",
      "kind": "software",
      "name": "Pensa for CPG Brands",
      "pricing": {
        "model": "quote"
      },
      "summary": "Computer vision platform analyzing shelf images to identify products, displays, signage, and pricing; tracks planogram compliance, audits promotions, and pushes tasks into brand systems."
    },
    {
      "id": "retailers",
      "icp": {
        "industries": [
          "retail"
        ]
      },
      "url": "https://pensasystems.com/retailers/",
      "kind": "software",
      "name": "Pensa for Retailers",
      "pricing": {
        "model": "quote"
      },
      "summary": "Vision AI platform for retailers that scans shelves using existing store devices to detect stockouts and monitor planogram compliance without dedicated hardware or setup."
    },
    {
      "id": "shelf-data",
      "url": "https://pensasystems.com/ecosystem-behind-planning-execution/",
      "kind": "service",
      "name": "Syndicated Shelf Data",
      "pricing": {
        "model": "quote"
      },
      "summary": "Data-as-a-service datasets tracking product availability, planogram compliance, competitive share, and promotional readiness, aggregated across retailers and delivered via cloud data integrations."
    }
  ],
  "engagement": {
    "url": "https://pensasystems.com/contact/",
    "email": "info@pensasystems.com",
    "methods": [
      "demo",
      "quote_request"
    ]
  },
  "updated_at": "2026-09-04"
}