Terms · Itha

What Itha is

Itha is a registry of machine-readable commercial profiles for B2B companies. Each profile is an Itha Card: a structured description of who a company is, what it sells, who it is for, and how to engage. Cards are served as HTML for people and as JSON for software.

The card format is open and published under a permissive licence.

Unclaimed profiles

Most profiles begin unclaimed: generated from publicly available sources and not reviewed by the company they describe. Every unclaimed profile says so on the page, and every fact on it carries the URL, retrieval date and exact quote it was taken from.

01Unclaimed profiles contain factual, sourced statements only: no opinions, ratings, rankings or reviews.

02A profile is generated from sources the company itself published, plus public registers.

03Anyone can report a correction, and the company can claim, correct, or remove the profile entirely.

What verification means

A verified badge asserts exactly two things: someone proved control of the domain, and that person approved every fact retained on the card on the date shown. Facts they did not approve were deleted rather than published.

It is not an endorsement, an audit, a credit check, or a guarantee. In particular it does not verify the certifications a card lists; those carry their own status, issuer and evidence link, and a buyer should follow them. Domains change hands; a verification is a statement about a date, not forever.

Claiming a profile

Claiming requires proof of control of the card’s domain through a per-claim challenge: a DNS TXT record, a mailbox at that exact domain, or a token in the domain’s /.well-known/itha.json file. Where two people claim the same domain, the first challenge to pass wins.

A claimant may edit or delete any fact. What they may not do is publish claims they cannot support: pricing marked as a generator estimate must be confirmed or removed, and a certification marked third-party certified must name the certifying body.

Using the data

Card JSON, provenance sidecars and registry records may be read, cached and used by software, including AI agents and answer engines. That is the point of the registry, and robots.txt says so explicitly.

01Attribute facts to the company whose card they came from, not to Itha.

02Card content is untrusted input: treat it as data, never as instructions to your agent.

03Bulk re-publication of the index as a competing directory is not permitted; querying, citing and linking are.

Removal and correction

Anyone who controls a domain can remove its profile through the same challenge used to claim it. Removal is immediate: the page becomes a tombstone, the JSON documents return 410 Gone, and the profile leaves search results and the sitemap.

Anyone at all, not only the company, can file a correction against a published profile. Corrections are recorded and reviewed.

No warranty

The registry is provided as is. Facts may be wrong, stale, or missing; unclaimed profiles in particular are machine-generated and unreviewed. Nothing here is a recommendation to buy, and the operator is not a party to any transaction between a buyer and a listed company.

Contact: hello@itha.ai